Using Insurance Blogs to Generate Targeted traffic and Prospective customers for Your Insurance company

Blogs could be a great way to generate traffic and leads for your insurance agency. It is very important to create relevant and useful content that meets the needs of the audience.

How-to articles are a common approach to engage the insurance agency’s current buyers, as they make them navigate common insurance duties and concerns. Examples include describing what type of insurance policy coverage is available for different types of property and the way to use self-service portals to make renewal easier.

Guest Posts

Getting experts to create about a specific topic with your blog can offer a fresh perspective and add power to your website. For instance , you might question an insurtech company consultant to write an extra post about how exactly insurance technology has helped their business grow.


Adding funny to your insurance agency’s weblog can add a runner touch and build trust with readers. Whether it’s a story about mustache insurance or a photo of your office pet, humor can be a good way to ascertain a connection relating to the brand as well as the reader.


Your e-newsletters are another great place to market your insurance agency’s blog. You can link to the latest posts through your blog inside your e-newsletters.

Social networking

Using your insurance blog to drive social websites engagement may also help the SEO campaigns. For example , you might share a blog post about how to handle several types of liability claims upon LinkedIn and promote it in your social media pages.